“At Chingchiuan, quality is at the heart of everything we do. We want our sweet potatoes to be the prettiest, tastiest, and healthiest that consumers have ever had.”
In the Taiwanese spirit of honest hard work, we have gradually developed from a simple fresh food wholesaler into a larger enterprise that grows and distributes its own products – Taiwan’s Sweet Potato King ! We have built a network of trusted farmers tending hundreds of acres of land across southern and central Taiwan guaranteeing a steady supply of high-quality sweet potatoes grown in tune with the seasons and the terroir.

Business philosophy

Presented with different advanced equipment and harvesting methods, we increase the value of the sweet potatoes and open to the national and international markets. The planned plantation is in line with the seasonal adjustments which can change the issue of production and sales imbalance. Not only do we protect the farmers and the distributors, but also achieve a production-sales balance.


  • Founded in 1994 in the Changhua Xihu Fruit and Vegetable Wholesale Market, specialized in the wholesales of fresh sweet potatoes.
  • In 1996, rented farmlands: Self-planting production mechanism to achieve self-production and self-marketing advantage.
  • Contract-farming at the main production area of sweet potatoes in Taichung, Changhua, Yunlin, Chiayi, Tainan.
  • In 1999, setting up a sales base in Siluo Fruit and Vegetable Wholesale Market.
  • In 2007, the operation headquarters was established in Fuxing Township, Changhua County.
  • In 2008, Implementation of Taiwan Good Agricultural Practice (TGAP)
  • In 2012, establishment of Chingchiuan Sweet Potatoes Production Cooperative where farmers enjoy a co-joint operation and profit-sharing mechanism.
    Technology transfer from the TARI – “Virus-free sweet potato seedlings and mass propagation technology
    ” Selected as the GLOBALG.A.P.
    sweet potato pilot farm by Taiwan Accreditation Foundation.
  • In 2013, setting up a new brand “BABATATA” with the Council of Agriculture’s Taiwan Good Agriculture project.
    Exclusive Japanese sweet potato harvesting machines were introduced in response to the export’s and high-end domestic market’s demands.
  • In 2014, exclusive Japanese sweet potato washers were introduced, preparing for the market of washed sweet potatoes.
    The BabaTata sweet potato brand has been successfully exported to Singapore and Hong Kong.
    Obtained GLOBALG.A.P. certification.
    Winner of 2014 Grand Awards of Innovation in Scientific and Technological Agribusiness, C.O.A.

Future prospects

It is hoped that Taiwan’s agricultural production technology can be carried forward to overseas,
and to Southeast Asia where we would like to establish another sweet potato production base to explore the international market expansion.

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